Client: The Logistics Association
Release Date: April 21, 2019
The Logistics Association are an association with one goal in mind; to provide their members with the influence, insight and support necessary to compete and prosper within a challenging Logistics industry.
Opening their doors in 2019, TLA wanted to bridge a gap in the industry through advocacy, networking and education.
The Logistics Association came to us unsure of how to make their ideas viable online and in need of trustful yet authoritative branding. At a key moment in their businesses growth, they wanted to kick off their marketing strategy by creating a new website and new marketing material.
Our brief was to create an online home for logistics businesses with a professional, easy to navigate and use WordPress website, that also had the ability for people to contribute to. We also needed to design a trustful yet authoritative visual identity including a logo, business cards, stationery, social media graphics and members kit.
Working with the following requirements; must evoke trust and leadership and must be relevant to the logistics industry, we created a muted blue colour palette, clear logo design and solid visual identity.