Release Date: April 23, 2020
ProQure, a team of indirect procurement specialists, help businesses achieve cost savings and uncover additional profit within existing budgets.
ProQure wanted to rebrand their business to align their marketing activities, materials and branding with recent company growth. For the rebrand, we designed a new logo, colour palette, typography, marketing materials and website. It was essential for ProQure to have the customer at the heart of all designs and decisions.
We spent some time with ProQure, going over the details of the rebrand and discussing what they wanted to achieve. Once we had a clear picture of their business, industry and the project, we started developing our ideas.
For the visual identity, we developed a logo using a pie chart to represent the money clients could save through ProQure, a dark green and orange colour palette to fit in with the industry but not blend in and typography to reflect ProQure’s approachable personality and tone of voice, which was also versatile and easy to read.
With positive feedback on the new visual identity, we started to implement the new branding on business cards, headed paper and exhibition materials.
For the website redesign, we focused the design and content on the customer. We used a storytelling method and a combination of user navigation and customer-focused copywriting, to quickly provide the user with relevant information and actions. In the background, we completed a full SEO overview, optimising images, text and servers to make sure the website organically displays higher on search engines and runs smoothly.
Working with the team at ProQure on their rebrand has been a great pleasure and if you are interested in similar services for your own business, please don’t hesitate to get in touch.