Client: Financial Intelligence
Industry: Accountancy, Finance & Tax
Release Date: November 10, 2020
Financial Intelligence is an accountancy practice specialising in virtual CFO services for start-ups, entrepreneurs and distressed companies, within the UK and emerging markets overseas. With a focus on the latest technology, Financial Intelligence offers clients assistance in achieving sustainable financial growth. Financial Intelligence asked us to work on their web design project to increase brand awareness and acquire more leads.
To achieve these goals in the new web design, we focused on directing customers to contact Financial Intelligence and using the brand guidelines to communicate the Financial Intelligence brand.
As a key motivator for the web design project was to attract potential clients, we directed our efforts to create effective copywriting and call to actions. With the target audience in mind, we used simple and concise sentences to explain complex services and avoided any technical jargon. By combining the new copywriting with strong call to actions in central areas of the website, we guided the users to the main goal of the website, arrange a consultation. With positive feedback on the website design and content, the website went live.
Behind the scenes, we provided SEO services to ensure the website organically displays higher on search engines, along with an SSL Certificate to guarantee users the website is trustworthy.
Working with Financial Intelligence on the web design project has been a pleasure, if you are interested in similar services for your own business, please don’t hesitate to get in touch.