How to use social media to expand your business online

As the popularity of using social media platforms such as Instagram, Facebook, LinkedIn, and TikTok as business platforms rise, more companies are looking at how they can utilise them to improve their online presence.  

Here are our top insights on how you can start off in the right direction: 

Prepare a strategy

Every successful social media account is based on a well-thought-out and researched strategy. Your social media strategy will guide you in the right direction when it comes to deciding when, how, and what content to publish, as well as preventing you from posting content just for the sake of posting it.   

Your strategy is your plan for utilising social media to reach your marketing and business objectives. Generally, you’ll need to define your goals, target audience, how you will attract your audience with what you have to offer, and when and where you will share.   

Focus on the right platforms for your business 

Not every platform is right for every business. Choosing a platform to focus on generally depends on; the type of business you are, where your target audience is most active, and what sort of content you will publish.  

Although you should focus on posting on the relevant platforms for your business, it is also a good idea to have a complete profile on the big four platforms, Facebook, Twitter, LinkedIn, and Instagram, as they will appear in the Google results when someone searches for your business. – If you don’t have time to set up your social media accounts, we can help identify which platforms you need, set up and optimise them for you.   

Establish distinct social media branding 

An essential part of your strategy should be to establish or develop distinct social media branding – this covers everything from a good logo design, brand message and voice, to your content’s visual appearance.   

Your social media branding should be consistent and recognisable and keep to your brand’s colour palette, font choices and logo styles. – We love to design and develop social media graphics, copy and blog content. If you have a project, let’s have a chat.   

Maintain a balance 

Whatever you choose to offer, whether promotional, instructive, or entertaining, you must maintain a balance by posting often, consistently, and of a consistent quality so that your audience will find value in your updates and learn to look out for them. 

Social media marketing takes time and effort, but if you start with a strategy and work your way forward from there, it can be a great way to expand your business online.  Are you looking to use or improve your social media marketing for your business? You can always contact us for your upcoming project.

For more information on the benefits of using social media for your business, take a look at our article: How can social media benefit your business?