Marketing materials are essential tools that every business needs, whether you want to boost social media activity with branded social media graphics, onboard new customers with digital brochures and PDFs or compete online with a business website. In this article, we have put together our best advice to help you prepare marketing materials for your business that drive growth.
The branding process, or brand development, are steps a business can take to create, communicate and strengthen their brand. The steps can vary depending on what the business is looking to achieve and, may not always include the full branding process.
ProQure wanted to rebrand their business to align their marketing activities, materials and branding with recent company growth. For the rebrand, we designed a new logo, colour palette, typography, marketing materials and website. It was essential for ProQure to have the customer at the heart of all designs and decisions.
Red Recruit first came to us, as an established business, asking to develop their marketing activities, materials and branding in line with company growth. Once we had a complete picture of the business and industry, we started developing a new website, marketing material and copywriting.
The Logistics Association came to us unsure of how to make their ideas viable online and in need of trustful yet authoritative branding. At a key moment in their businesses growth, they wanted to kick off their marketing strategy by creating a new website and new marketing material.