How we helped Financial Intelligence increase brand awareness with a new website design
Financial Intelligence, an accountancy practice specialising in virtual CFO services for start-ups, entrepreneurs and distressed companies, asked us to create a new and improved website to increase brand awareness and acquire more leads.
As a key motivator for the web design project was to attract potential clients, we began the project by building the website sitemap. The sitemap allowed us to plan the navigation and user’s journey effectively and efficiently. Using simple and concise language, without technical jargon, and compelling call to actions in central areas of the website, we lead potentials clients to arrange a consultation.
Using the information we gathered at an earlier stage, we went on to design the website with the brand colours, font and imagery. Behind the scenes, we provided SEO services to ensure the website organically displays higher on search engines, along with an SSL Certificate to guarantee users the website is trustworthy.
With positive feedback on the design and content, we started testing the website to ensure everything ran smoothly and was ready for a successful launch.
Working with Financial Intelligence on their web design project has been a pleasure. Head over to our projects to find out more about the project, and if you want to talk about your own project, don’t hesitate to get in touch.