what is seo

Search Engine Optimisation (SEO) is full of technical jargon and, without specialised knowledge in the area, it can be confusing. To help you get your head around the numerous processes and practices, we will simplify what we can. So, let’s get down to it! What is SEO? And why is it essential for your business?

In short, SEO improves your website’s visibility on search engines (like Google or Bing), for specific and relevant searches made by users. A website without it is like owning a business and not marketing it.

SEO is comprised of multiple tasks that if done correctly, will directly affect how your website is found, how many people will visit your website and how many opportunities you will get to convert your visitors to customers.

A common misconception is that SEO is solely about keywords, and although that is a part of it, it is just one task. Let’s breakdown the most common SEO practises used to achieve higher organic rankings:

Keyword Research

Keywords (or phrases) within your website content, make it possible for users to find your website through search engines, but using just any old keyword will not work. You will need to research the optimal keywords or phrases, relevant to what you are talking about on that page and ‘speak the same language’ as the potential visitors to your website.

SEO Rich Content

All websites need great content, now even more than ever. That is why it is essential to create relevant & consistent SEO rich content to help search engines find, understand, and connect with your website.

Structured Data

Structured data is used throughout your website to make it easier for search engines to understand what content is on what page. Whether this is organisational, articles or e-commerce related; the search engines will use this information to display results in a specific and richer way.

Website Optimisation (images, file sizes, site speed etc.)

Website Optimisation is essential to improve the overall speed of your website. Its effect not only improves rankings on search engines but also user experience.

Although SEO can be complicated and there is far more to it than what we’ve listed above, it is an essential service you need for your website and business. Luckily, we can take care of it for you. If you need search engine optimisation services for your business, please don’t hesitate to get in touch and we will get back to you as soon as we can.